Freeformers Art Hack day review
Written by Gintare Zitkeviciute (@Gintaria)
James Quarles (Facebook), Professor Helen Storey MBE, the London College of Fashion, artist Lucy Orta, the Central Saint Martins College of Art and Design, as well as young creative minds from Freeformers came together earlier for the Freeformers Art Hack. The aim was to explore opportunities for the tech and art worlds to help each other grow, innovate and deliver social good. I can tell you firsthand that it was an amazing event.
Professor Helen Storey MBE, London College of Fashion was really enthused and send this to the team: “Thank you all for such an amazing day – my head is still spinning with what could be possible.”
Gi Fernando,the Chair of Freeformers, summed up why it is so important to fuse art and tech. “It was experimental and it pushed the boundaries on how tech can be used outside of the technology sector. It brought together global brands and leaders in their field with young creative minds. We’re really excited about how we use the Art Hack to help non-tech people use the massive pool of simple and free web tools to start making their ideas a reality.”
James Quarles, Facebook, started the day with a challenging question: “So, why does the art world needs tech and why does tech need the art world?”. James emphasised that diversity is really important. In the tech world people often lack creativity and inspiration to come up with new ideas and innovate. At the same time, the art world needs to use and explore tech opportunities to create social good, reach bigger audiences and make creative ideas happen more rapidly.
We had a lot of discussions and small workshops during the day. We explored challenges, presented most interesting tools, and shared experience about previous projects.
Community engagement and social media were of interest for everyone. How could we reach bigger audiences? How could we grow communities? What are the best ways and tools to grow engagement of the community?
During the day we focused on several projects.
Antarctica - No Borders (1995-2012) is artist Lucy Orta’s most ambitious ongoing visual art project to date, which has developed from expedition to Antarctica in 2007 and through subsequent art installations and public art projects it addresses issues relating to the environment, politics, autonomy, habitat, mobility and relationships among peoples.
The project Art Square was launched in Kaunas, Lithuania in 2010. The Art Pit collective worked with an abandoned fountain from Soviet Union time and transformed it to a social activity pool for inhabitants of the city. This social space was used for various initiatives of local youth, artists and enthusiasts. More about the art projects here.
At the end of Art Hack we were all full of ideas, willing to collaborate and make amazing projects happen together! We all agreed that this type of forum is critical to generate new ideas and, importantly, make them happen.
Thank you all for coming and special thanks for Facebook London for amazing hosting and delicious lunch!
We are passionate to organise creative hacks again. Lets explore, share and learn together!